File Name: strategy and tactics of pricing nagle .zip
Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined value cascade structure to the topics. Readers will also benefit from:Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on Specialized Strategies, which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.
Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively man- age customer perceptions of value, motivate purchasing decisions, and shift demand curves. This comprehensive, managerially-focused text is a must-read for students and pro- fessionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides with instructor notes, discussion questions, and exercises, as well as suggested readings and cases with separate teaching notes for instructors. Thomas T. Nagle, Ph.
For full document please download. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6—10 Kirby Street, London EC1N 8TS. All trademarks used herein are the property of their respective owners. Consequently, companies that grow profitably in changing markets often need to break old rules and create new pricing models. For example, Netflix changed the model for renting films from the daily rate at video stores to a time-independent membership model. Ryanair radically unbundled the elements of passenger air travel—charging separately for baggage, seat selection, in-person check in, beverages—enabling it to generate greater occupancy and more revenue per plane per day than its established European competitors. Producers of new online media created a new metric for pricing ads—cost per click—that aligns the cost of an ad more closely to its value than was possible in traditional media.
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor's manual, including exercises, mini-cases, and examination questions.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. Present the latest information—Heavily Revised Chapters.
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Tactics of Pricing has served as the leading authority on strategic pricing. Co-authors Thomas Nagle and Georg Müller are two of Deloitte's thought leaders on.
Pick up the key ideas in the book with this quick summary. Have you ever looked at a price tag on a product and wondered whether it was just chosen completely at random? Because pricing could be the main driver of success or failure when launching a new product. You might not have noticed, but pricing has become quite a hot topic over the last few years. Well, as a result of the information revolution, we consumers have become more aware of and more sensitive to pricing.
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